Lydia Amoah launched the Black Pound Report last week, analysing how BAME people are represented in society across the advertising and media industries
LYDIA AMOAH, a business coach and diversity advocate, has shared her views based on the portrayal of the black, asian and minority ethnic population in the marketing of brands, products and services.
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‘Brands need to tap into the black pound’, says Lydia Amoah
![‘Brands need to tap into the black pound’, says Lydia Amoah]()
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November 05, 2018
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