London: Micro-targeted advertising on Facebook was very effective in persuading undecided voters to support Donald Trump during the 2016 US presidential elections, a study has found. According to the researchers in Spain, Trump’s team spent $44 million on Facebook as compared to a spend of $28 million by Democrat candidate Hilary Clinton. The messages are sent out to Facebook users based on various factors, such as their gender, location or political allegiance. This increased the probability that a non-aligned voter would decide to vote for candidate Trump by at least five percentage points, according to the study. PTI
Black women ‘get paid more’ than Asians, Latinas
Los Angeles: “Jane the Virgin” star Gina Rodriguez has kicked up a storm after she claimed in an interview that black and Asian women are paid more than Latina women. The 34-year-old actor made the controversial comments during a conversation on Net-A-Porter’s “The Big Television Debate”. “I get so petrified in this space talking about equal pay especially when you look at the intersectional aspect of it, right? Where white women get paid more than black women, black women get paid more than Asian women, Asian women get paid more than Latina women, and it’s like a very scary space to step into,” Rodriguez had said. PTI
Al Pacino to star in ‘King Lear’ adaptation
Los Angeles: Actor Al Pacino will star as King Lear in a new film adaptation of Shakespeares play. According to The Guardian, the Oscar-winning actor will be directed by Michael Radford, who worked with Pacino in 2004’s “The Merchant of Venice” where the actor played Shylock, in “King Lear”, the story of a once-great monarch who descends into madness. “Lear is the one that everyone aims for. Al has been toying with the idea for a long time. There’s a difference between Shylock, who’s only in five scenes, and Lear, who is in every scene, pretty much,” Radford said. Pacino made his name as a Hollywood star in films such as “The Godfather” and “Scarface”. IANS
UK-based author creates Indian recipes for busy life
London: An Indian-origin author of a new cookbook, which is targeted at busy people who want to recreate a true taste of India in their kitchens, believes there is no reason to shy away from shortcuts. Mallika Basu’s ‘Masala: Indian Cooking for Modern Living’, which was launched in the UK a few months ago and in India this month, takes a fresh look at family favourite recipes, simplifying and updating them for busy home cooks. Basu, the granddaughter of former West Bengal chief minister Jyoti Basu, has been writing about Indian food for over a decade and found herself simplifying recipes to fit with her busy life and modern kitchen. PTI
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